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Travel technology firm Sabre Corporation has completed a deal to purchase hotel reservations and marketing specialist Trust Group.
The move increases the number of hotels that Sabre Hospitality Solutions works with to 32,000 properties worldwide – which represents a 30 per cent rise.
Trust Group, which includes brands such as Trust International, Innlink and Nexus, provides central reservation, revenue management and marketing services to independent and smaller hotel chains, primarily located in Europe, Africa and Asia-Pacific.
Sabre CEO Tom Klein said: “The success of Sabre and Trust is based on our ability to deliver mission-critical technology solutions to help our customers achieve their revenue, operational and guest experience goals.
“Together, we will help transform the hospitality industry through a combined SaaS (software as a service) platform offering the scale, depth and breadth that hoteliers of all sizes need for the future.”