NH Hotel Group has unveiled a new service that includes 3D holographic technology to help boost the company's virtual meetings offering.
High Tech Made Easy combines video conferencing with interactive collaboration capabilities and 3D holographic projection technology.
The new service, which NH claims is a world's first, is already operational at Madrid's NH Collection Eurobuilding and is due to be rolled out across many of its 400 hotels "in the near future". Although the 3D technology is currently being tested in Madrid and Berlin.
NH's meeting rooms have all been equipped with systems that can support 250 virtual attendees in one video call.
NH Hotel Group, CCO, Rufino Pérez Fernández, said: “The service brings together the latest technology in video conferencing and collaboration systems to help our customers make their meetings and events more efficient and productive.
"It enhances their experience and enables participants to be present at events in real time, even if they cannot be there in person, thereby eliminating travel costs and helping to reduce associated expenses," said Fernández.
Meetings and events account for around 25 per cent of the group's revenue.