Business Travel News EuropeBusiness Travel News Europe
Business Travel News Europe
  • NEWSOpen Menu
    • Accommodation
    • Air Travel
    • Ground Transport
    • Management
    • Meetings
    • On the Move
    • Payment & Expense
    • Technology
    • TMC & Distribution
    • Travel Procurement
    • Recent Issues
  • FEATURESOpen Menu
    • View All Features
  • CONVERSATIONSOpen Menu
    • Interviews and Q&As
    • Guest columns
    • Podcasts
    • VIEW ALL CONVERSATIONS
  • RESOURCESOpen Menu
    • Powered Up: The travel tech of today & tomorrow
    • The Future of Meetings
    • Smart Money: Cards, payments & expenses
    • The Journey Towards Sustainable Business Travel
    • Safety Measures: Risk, duty of care & wellbeing
    • Stepping It Up: Small & midsized travel programmes
    • Diversity, Equity & Inclusion in business travel
    • Business Travel Rebooted
    • New Horizons: The 2022 sourcing guide
    • The 2022 Hotlist
    • Wheels in Motion
  • EVENTSOpen Menu
    • Webinars
    • Business Travel Show Europe
    • Business Travel Show Europe Kick Off
    • Business Travel Awards Europe
    • Business Travel Intelligence Summit Europe
    • Business Travel Accommodation Summit
    • Business Travel Tech Talk
    • Entertainment Travel Summit
    • Global Travel Risk Summit
    • Strategic Meetings Summit
    • Sustainable Business Travel Summit Europe
    • VIEW ALL EVENTS
  • SUBSCRIBE
  • NEWSOpen Menu
    • Accommodation
    • Air Travel
    • Ground Transport
    • Management
    • Meetings
    • On the Move
    • Payment & Expense
    • Technology
    • TMC & Distribution
    • Travel Procurement
    • Recent Issues
  • FEATURESOpen Menu
    • View All Features
  • CONVERSATIONSOpen Menu
    • Interviews and Q&As
    • Guest columns
    • Podcasts
    • VIEW ALL CONVERSATIONS
  • RESOURCESOpen Menu
    • Powered Up: The travel tech of today & tomorrow
    • The Future of Meetings
    • Smart Money: Cards, payments & expenses
    • The Journey Towards Sustainable Business Travel
    • Safety Measures: Risk, duty of care & wellbeing
    • Stepping It Up: Small & midsized travel programmes
    • Diversity, Equity & Inclusion in business travel
    • Business Travel Rebooted
    • New Horizons: The 2022 sourcing guide
    • The 2022 Hotlist
    • Wheels in Motion
  • EVENTSOpen Menu
    • Webinars
    • Business Travel Show Europe
    • Business Travel Show Europe Kick Off
    • Business Travel Awards Europe
    • Business Travel Intelligence Summit Europe
    • Business Travel Accommodation Summit
    • Business Travel Tech Talk
    • Entertainment Travel Summit
    • Global Travel Risk Summit
    • Strategic Meetings Summit
    • Sustainable Business Travel Summit Europe
    • VIEW ALL EVENTS
  • SUBSCRIBE
Business Travel News Europe
  • Business Travel News Europe on Twitter
  • BTN Europe on LinkedIn
  • BTN Europe on Facebook
  • NEWS
    • Accommodation
    • Air Travel
    • Ground Transport
    • Management
    • Meetings
    • On the Move
    • Payment & Expense
    • Technology
    • TMC & Distribution
    • Travel Procurement
    • Recent Issues
    SubscribeBTN Europe NewsletterBTN Europe Magazine
  • FEATURES
    • View All Features
    2023 Hotlist BTN EuropeThe 2023 Hotlist
    Shanghai ChinaThe great reopening of China?
    Europe from spaceA European tour

  • CONVERSATIONS
    • Interviews and Q&As
    • Guest columns
    • Podcasts
    • VIEW ALL CONVERSATIONS
    David DuffyHow the EU has fixed ESG
    Helen HodgkinsonLet payments shine a light on your environmental impact
    John Sturino, vice president of product and technology, EgenciaWhy business travellers need more control over their trips
  • RESOURCES
    • Powered Up: The travel tech of today & tomorrow
    • The Future of Meetings
    • Smart Money: Cards, payments & expenses
    • The Journey Towards Sustainable Business Travel
    • Safety Measures: Risk, duty of care & wellbeing
    • Stepping It Up: Small & midsized travel programmes
    • Diversity, Equity & Inclusion in business travel
    • Business Travel Rebooted
    • New Horizons: The 2022 sourcing guide
    • The 2022 Hotlist
    • Wheels in Motion
    Tools & ResourcesEurope's Leading TMCs 2022Booking tools – the essential guideCorporate Travel Index EuropeTravel entry requirementsBTN Europe podcastsBTSE Kick Off - CEO InterviewsRecent issues of BTN Europe
  • EVENTS
    • Webinars
    • Business Travel Show Europe
    • Business Travel Show Europe Kick Off
    • Business Travel Awards Europe
    • Business Travel Intelligence Summit Europe
    • Business Travel Accommodation Summit
    • Business Travel Tech Talk
    • Entertainment Travel Summit
    • Global Travel Risk Summit
    • Strategic Meetings Summit
    • Sustainable Business Travel Summit Europe
    • VIEW ALL EVENTS
    Business Travel Show Europe Kick Off

    Business Travel Show Europe Kick Off, 23 February,

    7th Annual Global Travel Risk Summit Europe

    Global Travel Risk Summit Europe, May 2023,

    Sustainable Business Travel Summit Europe

    3rd Annual Sustainable Business Travel Summit

  • SUBSCRIBE

Technology

Loyalty schemes not personal, say travellers

By Molly Dyson / 6 November 2017 / Contact Reporter
Share

A survey of 6,000 frequent travellers across Europe reveals that the majority would join a hotel loyalty scheme if the hotels included could tailor services to their needs.

The study by Alpha Research and Bournemouth University on behalf of hotel loyalty club Wanup looked at data collected from a large group of 25 to 55 year olds in the UK, France, Italy, Germany and Spain. It revealed that 62 per cent of business travellers participate in a reward scheme, particularly those associated with large hotel chains and online travel agencies.

Those who do not participate in loyalty schemes cite a lack of variety as a reason, with 80 per cent saying they would sign up to a programme if hotels offered a more personalised service. A further 73.6 per cent said points are too difficult to redeem because they expire. When asked which benefits would entice them to join, 79 per cent picked a cash incentive and 53 per cent said they’d be more likely to sign up if they were referred by a friend.

Wanup’s survey also found some interesting cultural differences. UK business travellers were the least likely to describe their ethic as ‘work hard/play hard’ – 28.6 per cent, compared to 44.9 per cent of Germans and 38.6 per cent of Italians. Brits were more likely to be part of a large hotel chain’s loyalty scheme at 69.5 per cent, but were also the most likely to express dissatisfaction with their chosen programme.

The study indicates that new technology developments are shaping the hospitality industry. Up to 63 per cent of respondents said they prefer to organise their trip through and app, while 44.5 per cent expressed a desire to use instant messaging tools such as Chatbot and Whatsapp to communicate with hotels during their stay.

Furthermore, seven out of ten business travellers said they would be willing to share their consumer habits in order to receive tailored services through the use of mobile push notifications. The digital revolution extends to the most-wanted loyalty perks, with 31.2 per cent asking for a free or discounted membership to Amazon Prime and 26 per cent requesting a Netflix subscription.

Interestingly, the survey also revealed that Generation X is given more autonomy over their business travel decisions – 33.5 per cent said they don’t have to follow a company travel policy, while only 28.7 per cent of Millennials said the same.

wanup.com 

More Technology
Related
Corporate Traveller sustainabilityAmex GBT integrates Chooose data across booking tools
Vueling_cryptocurrencyVueling to introduce cryptocurrency payments
Climate action_green techChooose secures $15 million funding boost

SPONSORED CONTENT

The workplace has changed. Does your travel & expense match up?
The workplace has changed. Does your travel & expense match up?By Cytric by Amadeus

Does your travel & expense match up?... KEEP READING

The eight trends shaping ground transportation
The eight trends shaping ground transportationBy Enterprise National

Eight emerging ground transportation priorities shaping business travel in 2022 and beyond... KEEP READING

More Technology

Amex GBT integrates Chooose data across booking tools
Vueling to introduce cryptocurrency payments
Chooose secures $15 million funding boost
TakeTwo partners with Serko to offer booking tool

VIEW ALL
  • Most Read
  • Most Shared
  1. Amex GBT adopts ‘segment-driven model’ as Geall takes SME role
  2. Eurostar Group aims to double traffic as new brand launches
  3. Air France launches new business class cabin on long-haul routes
  4. The great reopening of China?
  5. Gray Dawes acquires Australian TMC to start global expansion
  1. Brexit challenges pile up for UK-EU business travel
  2. Netherlands government appoints business travel partners
  3. European hotel bookings approaching pre-Covid levels
  4. TouristMobile adds Torsten Kriedt to leadership roster
  5. Countries agree goal of achieving net zero for aviation by 2050
Business Travel News EuropeBusiness Travel News Europe
  • About us
  • Contact us
  • Advertise
  • EDITORIAL CALENDAR
  • Business Travel Show Europe
  • Business Travel News Europe on Twitter
  • BTN Europe on LinkedIn
  • BTN Europe on Facebook
BUSINESS TRAVEL NEWS EUROPE
NORTHSTAR TRAVEL GROUP
Business Travel News
  • About us
  • Contact us
  • Advertise
  • Editorial calendar
  • Editorial guidelines
  • Subscribe to BTN Europe
  • Subscribe to BTN U.S.
  • Subscribe to Travel Procurement
  • Privacy policy
  • Terms & conditions
Northstar Travel Group
  • Corporate travel
  • Business Travel Show
  • Business Travel Awards
  • BTN U.S.
  • The Beat
  • Travel Procurement

  • Travel Technology
  • Travel Tech Show
  • Phocuswire
  • Phocuswright
  • Intelliguide
  • Meetings & incentives
  • M&IT
  • AMI
  • ConventionSource
  • M&IT Awards

  • Retail travel
  • Travel Weekly
  • Travel Pulse

  • Northstar Travel Group
  • View all Northstar brands
BTNGroup
Business Travel News EuropeBusiness Travel NewsTravel ProcurementThe BeatBusiness Travel Show Europe
Northstar Travel Group
Copyright ©2022, Northstar Travel Media Ltd, The Epworth, 25 City Road, London EC1Y 1AA, UK
RRManagement rrtestprocurement