Business Travel News Europe
Business Travel News Europe
  • NEWSOpen Menu
    • Accommodation
    • Air Travel
    • Ground Transport
    • Management
    • Meetings
    • On the Move
    • Payment & Expense
    • Sustainability
    • Technology
    • TMC & Distribution
    • Travel Procurement
    • Recent Issues
  • FEATURESOpen Menu
    • View All Features
  • CONVERSATIONSOpen Menu
    • Interviews and Q&As
    • Guest columns
    • Podcasts
    • VIEW ALL CONVERSATIONS
  • RESOURCESOpen Menu
    • Travel Risk Outlook 2026
    • The 2026 Hotlist
    • The 2025 Travel Manager Salary & Job Satisfaction report
    • Spotlight Series: Ground transportation 2025
    • The 2025 Business Travel Sustainability report
    • Spotlight Series: Accommodation 2025
    • Europe's Leading TMCs 2025
    • Spotlight Series: Air travel 2025
    • The 2025 Hotlist
    • The 2024 Travel Manager Salary & Job Satisfaction survey
    • Spotlight Series: Ground transportation 2024
    • Ecosystem Play – the 2024 travel tech report
    • Navigating towards net zero
    • Taking Flight: Small & midsize travel programmes
    • Spotlight Series: Accommodation 2024
    • Spotlight Series: Air travel 2024
    • Meetings Management 2024
    • Spotlight Series: Travel management companies 2024
  • EVENTSOpen Menu
    • All BTN News Desks
    • Webinars
    • Business Travel Show Europe
    • Business Travel Awards Europe
    • Business Travel ESG Summit
    • Entertainment Sports & Media Travel Summit
    • Business Travel Tech Talk
    • Business Travel Trends Forecasts
    • Strategic Meetings Summit
    • Business Travel Lodging Summit
    • Global Travel Risk Summit
    • VIEW ALL EVENTS
  • SUBSCRIBE
Business Travel News Europe
  • Business Travel News Europe on X
  • BTN Europe on LinkedIn
  • BTN Europe on Facebook
  • NEWS
    • Accommodation
    • Air Travel
    • Ground Transport
    • Management
    • Meetings
    • On the Move
    • Payment & Expense
    • Sustainability
    • Technology
    • TMC & Distribution
    • Travel Procurement
    • Recent Issues
    SubscribeBTN Europe newsletters
  • FEATURES
    • View All Features
    BTS Europe Buyer Interview: Ewa Doromoniec Vieira, Signify
    Travel AI and sustainability efforts can coexist, experts say
    BTS Europe Buyer Interview: Elisabetta Gibertoni, LivaNova

  • CONVERSATIONS
    • Interviews and Q&As
    • Guest columns
    • Podcasts
    • VIEW ALL CONVERSATIONS
    Looking isn't free anymore, here's who paysLooking isn't free anymore, here's who pays
    Traveller-centric transformation: How Scania rebuilt its global travel programmeTraveller-centric: How Scania rebuilt its global travel programme
    The end of the free look: AI is killing travel’s oldest bargainThe end of the free look: AI is killing travel’s oldest bargain
  • RESOURCES
    • Travel Risk Outlook 2026
    • The 2026 Hotlist
    • The 2025 Travel Manager Salary & Job Satisfaction report
    • Spotlight Series: Ground transportation 2025
    • The 2025 Business Travel Sustainability report
    • Spotlight Series: Accommodation 2025
    • Europe's Leading TMCs 2025
    • Spotlight Series: Air travel 2025
    • The 2025 Hotlist
    • The 2024 Travel Manager Salary & Job Satisfaction survey
    • Spotlight Series: Ground transportation 2024
    • Ecosystem Play – the 2024 travel tech report
    • Navigating towards net zero
    • Taking Flight: Small & midsize travel programmes
    • Spotlight Series: Accommodation 2024
    • Spotlight Series: Air travel 2024
    • Meetings Management 2024
    • Spotlight Series: Travel management companies 2024
    Tools & ResourcesBTN Travel Management Tool BoxBTN AcademyBTN CommunitiesEurope's Leading TMCsBooking tools – the essential guideThe Spotlight SeriesThe HotlistThe Green ListTraveller Experience IndexCorporate Travel IndexGlossary of industry acronymsWhite Papers & Case Studies
  • EVENTS
    • All BTN News Desks
    • Webinars
    • Business Travel Show Europe
    • Business Travel Awards Europe
    • Business Travel ESG Summit
    • Entertainment Sports & Media Travel Summit
    • Business Travel Tech Talk
    • Business Travel Trends Forecasts
    • Strategic Meetings Summit
    • Business Travel Lodging Summit
    • Global Travel Risk Summit
    • VIEW ALL EVENTS
    42nd Annual Travel Manager of the Year Awards & Reception

    InterContinental Chicago, IL - August 5, 2026

    11th Annual Entertainment Sports & Media Travel Summit Los Angeles

    Regent Santa Monica Beach - October 1, 2026

    Business Travel Show America

    Javits Center, New York City - 14-15 October, 2026

  • SUBSCRIBE

Technology

FCM chatbot update includes travel manager features

By Molly Dyson / 3 April 2018 / Contact Reporter
Business Travel News on X

FCM Travel Solutions has announced it is enhancing its AI chatbot application Sam with extra features for use by travel managers.

Sam blends AI technology with the help of FCM consultants to deliver personalised information to business travellers’ mobile devices through a chat-based interface. The premium version for use by FCM clients’ travellers was launched last November in the UK, USA, Canada, France and Switzerland. It has now also been released in Ireland, Belgium, Singapore, Hong Kong and Malaysia.

The new version for travel managers and bookers enables them to manage their travellers’ itineraries so they are aware of potential issues and can take appropriate action or communicate directly with the traveller.

Sam’s update will also provide enhanced traveller safety and duty-of-care features, as the app will recognise the user’s location via itinerary information and GPS tracking. The app will match their location with any critical incidents, triggering real-time alerts with the ability to respond with appropriate action for the individual traveller.

FCM says another new feature in development is the Sam Community, which will allow fellow travellers to share tips and advice.

FCM plans to launch Sam in Norway, Finland, Sweden, Denmark, Germany, Netherlands and Poland by the end of 2018.  

Michel Rouse, chief technology officer for EMEA at FCM Travel Solutions, said: “Our primary focus is on ensuring Sam is consistently updated and relevant to the needs of business traveller uses. FCM’s whole philosophy around the development of Sam was the need to support business travellers and give them an enjoyable experience on the move, making the whole process of business travel as stress-free as possible.

“However, we are also developing a version of Sam for travel managers in response to demand from our clients to use its capabilities so that it is relevant and useful to bookers, EAs and managers who need to stay up to date with their travellers throughout their trip.

“At the same time, we are making sure Sam stays at the forefront of emerging technologies by looking at ways to integrate innovations such as Natural Language Processing (NLP) and fast-developing opportunities such as on the Wechat platform in China.”

uk.fcm.travel

More Technology
Related
Online booking new platformAI success will be built on ‘trusted’ foundations – Amadeus
Thrust Carbon and Groupize to link AI agent platformsThrust Carbon and Groupize to link AI agent platforms
PredictX launches multi-agent AI platformPredictX launches multi-agent AI platform

SPONSORED CONTENT

All your deliverables, delivered from the clouds
All your deliverables, delivered from the cloudsBy Virgin Atlantic

Feel the business... KEEP READING

Cathay Pacific: Elevating Your Business Travel Experience
Cathay Pacific: Elevating Your Business Travel ExperienceBy Cathay Pacific

As business travel accelerates, Cathay Pacific remains a leader, delivering seamless, end-to-end... KEEP READING

Experience brilliantly different
Experience brilliantly differentBy Virgin Atlantic and Delta Air Lines

with Virgin Atlantic and Delta Air Lines... KEEP READING

More Technology

AI success will be built on ‘trusted’ foundations – Amadeus
Thrust Carbon and Groupize to link AI agent platforms
PredictX launches multi-agent AI platform
Navan integrates AI agents into Gemini Enterprise

VIEW ALL
  • Most Read
  • Most Shared
  1. EU agrees 'landmark' reforms to air passenger rights amid industry pushback
  2. More corporates using travel as ‘carrot’ to attract staff
  3. Navan raises revenue forecast amid enterprise client growth, strong demand
  4. Qantas confirms Sydney to London non-stop flight launch
  5. Wizz Air profits decline amid engine issues and Iran war fallout
  1. CTM delays resolution to overcharging crisis
  2. Looking isn't free anymore, here's who pays
  3. Acai Travel wins BTS Europe Innovation Faceoff
  4. AI success will be built on ‘trusted’ foundations – Amadeus
  5. Airport boss fears EES could cause summer queues ‘chaos’
Business Travel News EuropeBusiness Travel News Europe
  • About us
  • Contact us
  • Advertise
  • EDITORIAL CALENDAR
  • Business Travel Show Europe
  • Business Travel News Europe on X
  • BTN Europe on LinkedIn
  • BTN Europe on Facebook
BUSINESS TRAVEL NEWS EUROPE
NORTHSTAR TRAVEL GROUP
Business Travel News Europe
  • About us
  • Contact us
  • Advertise
  • Editorial calendar
  • Editorial guidelines
  • Subscribe to BTN Europe
  • Subscribe to BTN U.S.
  • Privacy policy
  • Terms & conditions
  • Do Not Sell or Share My Data
Northstar Travel Group
  • Corporate travel
  • Business Travel Show
  • Business Travel Awards
  • BTN U.S.
  • The Beat
  • Travel Procurement

  • Travel Technology
  • Travel Tech Show
  • Phocuswire
  • Phocuswright
  • Intelliguide
  • Meetings & incentives
  • M&IT
  • AMI
  • ConventionSource
  • M&IT Awards

  • Retail travel
  • Travel Weekly
  • Travel Pulse

  • Northstar Travel Group
  • View all Northstar brands
BTNGroup
Business Travel News EuropeBusiness Travel NewsTravel ProcurementThe BeatBusiness Travel Show Europe
Northstar Travel Group
Copyright ©2026, Northstar Travel Media Ltd, New London House,172 Drury Lane, WC2B 5QR
RRManagement rrtestprocurement