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Carlson Wagonlit Travel has launched a new reporting tool that is currently being tested by 30 of the TMC’s clients.
CWT Analytiqs offers travel buyers a dashboard, which can be customised and populated with “near real time” data, which means within 30 minutes of booking.
The new tool, which will be rolled out to all CWT clients later this year, will also display buyers’ own travel data benchmarked against the best performers in the industry and CWT client averages.
Another feature of the enhanced dashboard is an area highlighting specific recommended actions that buyers can make to improve the performance of their programmes.
One of the clients involved in the pilot is Oracle and the company’s director of global travel Rita Visser praised the dashboard’s “easy of use” and flexibility.
“The level of data available gives way to building and creating strategies around the globe, specific regions and even down to a country level if and when needed,” she added.
David Moran, CWT’s executive vice president, global marketing and enterprise strategy, said: “We are delighted with the feedback in this first pilot stage and are eager to roll this product out to all our clients.”