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Serko has signed an agreement with travel management company CWT to offer Serko's Zeno booking platform as a "globally preferred" tool, Serko announced.
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CWT already had a reseller agreement with Zeno, last renewed in February 2019 that expanded availability to CWT clients in the U.S. and Canada, expanding on previous availability in Australia and New Zealand, and added hotel content from CWT's RoomIt platform for their mutual clients. That agreement was due for renewal next month.
Now, as a globally preferred booking platform, Zeno is "one of a limited number of platforms [CWT] will support," and is integrated to CWT's various service centres around the world, Serko CEO and cofounder Darrin Grafton said in an earnings call on Wednesday. The two companies are working together to create "a consumer-grade booking experience" with Zeno available within the myCWT platform, according to Serko.
The first global launch customer for the partnership, which Grafton identified in the earnings call as Visa, is now live on Zeno in 27 countries in North and South America as well as the Asia-Pacific region. Visa previously had used GetThere as its booking tool, BTN Europe sister publication The Beat reported.