British Airways has partnered with taxi-sharing app Hailo to offer Executive Club members the opportunity to earn Avios points.
Members can earn one Avios for every £1 spent, and until December 31 new users will receive 400 bonus Avios on their first London airport transfer and 100 bonus Avios on subsequent trips to the airport.
Hailo has confirmed the service is only available for rides in London.
To be eligible, Executive Club members must enter their membership number into their Hailo profile. They will then receive Avios for each ride taken in London.
At the recent GBTA conference in Orlando, buyers were urged to implement a ride-sharing policy into their travel programme as services such as Uber and Hailo expand more into business travel.