Together with Badgeville, a global leader in gamification and behavior management, American Express global business travel is currently creating a modern loyalty solution that uses social game mechanics (gamification) to educate travellers on the company travel policy and reward them for making smart booking decisions.
The missions and rewards can be tailored to each company's culture and travel programme gaps.
In addition to an on-stand demonstration of the pilot solution, Charlotte Blackwell, director, Deal Consulting and Business Services, will lead a workshop at the show on how the industry can embrace the new behaviours of the modern traveller to drive travel programme compliance. The workshop - Modern Loyalty is the Future of Travel Management – takes place on Tuesday 4 February, 10:15-11:15, in the Whitehall Room at Earls Court.
Conference sessions are free to attend for visitors to the Business Travel Show and registration is open now at www.businesstravelshow.com.
BBT is a media partner of The Business Travel Show.