UK-based meetings and events specialist Your Event Solutions (YES) has rebranded as Altour in a move designed to create “a more connected client experience” across business travel, meetings and events.
Both companies are part of Internova Travel Group, with YES already operating as the meetings and events division of Altour. The latter ranks third globally among the largest TMC networks in BTN Europe’s Leading TMCs 2026 report.
An Altour spokesperson told BTN Europe the move would bring YES’s “particular strengths” in strategic meetings management, brand activation and creative development “more directly together” with the TMC’s existing meetings and events and corporate travel management services.
“The immediate effect is greater depth across Altour’s existing [geographical] footprint, with a stronger platform from which to expand meetings and events services in response to client demand,” the spokesperson said.
“For clients, this means clearer access to the full breadth of those services through one accountable global partner,” they added. “The individual areas of expertise may be familiar, but they will now be connected through one global proposition and a more consistent framework for strategy, sourcing, creative development, delivery, technology, financial governance and reconciliation.”
No personnel changes are planned as part of the transition, and clients will continue to work with “the same people, relationships and service standards”, the spokesperson confirmed. The Halifax office will continue to operate as part of Altour, while YES founder Sue Gill will remain involved in the business.
The announcement will not trigger a wholesale client-facing technology migration, the spokesperson said. Existing programmes and day-to-day delivery will continue, with any future technology implementation managed according to client needs.
YES clients will, however, gain access to the TMC’s AI-powered intelligence and data analytics platform, Altour iQ, which will bring event intake, budgets, reconciliation and experience analytics into a single view, according to the company.
In a statement, Altour president Gabe Rizzi said: “Bringing YES fully under our brand broadens [the] partnership, giving clients one accountable global partner for how their people travel, meet and connect – with the scale, intelligence and creativity to turn every interaction into measurable value.”