BTN Europe presents an overview of business travel and MICE predictions for this year
29 October 2020, 1030 - 1630 CET
The 3rd annual Strategic Meetings Summit Europe is
ExCeL London - 22-23 June 2021
Meetings and events technology provider Cvent has announced plans to hire nearly 1,000 new employees around the world in 2019 as it sets out the goal of doubling its headcount in Frankfurt and to expand in London and Dubai.
The news comes one year after the US-based company announced the opening of its Frankfurt office to provide localised support for its growing German customer base.
CEO and founder Reggie Aggarwal said: “This is a very exciting time for the company. We are rapidly expanding our employee and customer base in the UK, Germany and across Europe. Last year alone, we saw a 38 per cent increase in DACH hospitality clients. We’re expanding our headcount to support this growing interest in event and hospitality technology in the region, and we now have more than 4,000 employees worldwide.
“With more than 31 per cent of business trips to Germany attributed to meetings and events, the MICE industry is a major driver of economic growth. Our customers in the region realise the importance of utilising technology to drive revenue and capitalise on these business opportunities.”
Earlier this year, BBT sat down with Aggarwal to discuss the past, present and future of the MICE industry as Cvent turns 20. Read the full interview here