Talma Travel Solutions has acquired Sydney-based Bay Travel Group for US$10 million, in a deal set to bolster its presence in the Asia Pacific region.
The acquisition is the latest in a series of deals for Israel-based Talma as it pursues an aggressive international growth strategy.
In May, Talma acquired a controlling interest in US-based Solutions Travel. The deal was executed through Talma’s North American subsidiary, Brickell Travel, in which it took a majority stake in May 2023. This followed Talma's acquisition of the UK-based Norad Travel Group in March 2022 and Blue Cube Travel in October 2024.
The company said it will retain Bay Travel Group’s leadership, which it described as “a key component of the partnership”.
Alan Wolf, managing director of Bay Travel Group, said: “This alignment with Talma will bring us amazing growth… We are very pleased to report that what our partners, staff and clients appreciate from us – our values, vision and commitment to excellence – will remain the same.”
Talma Travel Solutions CEO Iya Magen said the group’s latest acquisition “allows us to strengthen our presence in new geographic regions and deliver exceptional service to additional international clients”.
The company also announced plans for further expansion in the Asia Pacific region in 2026 through additional acquisitions and “strategic partnerships”.
Talma EMEA was ranked as the UK’s 32nd largest TMC in the list of Europe’s Leading TMCs 2025, while Blue Cube came 29th in the UK rankings.