Car rental company Enterprise has introduced a customer satisfaction standard to all its European franchise partners to “measure and drive excellence”.
The standard, known as Service Quality Index (SQI), will provide a single measurement of customer service across Europe for all three of Enterprise Holdings’ brands – Enterprise Rent-A-Car, National Car Rental and Alamo Rent-A-Car.
It will allow every branch in every country to benchmark its service against a company-wide, global standard.
SQI has been introduced to franchise partners across Europe including Austria, Belgium, Greece and Switzerland.
Enterprise said the move forms part of a phased rollout to create a consistent service standard for travellers all over the continent.
It will also be used to monitor and increase customer service levels for business and leisure customers who rent with the three Enterprise Holdings’ brands anywhere in Europe.
Enterprise Holdings chief strategy officer Greg Stubblefield said: “Enterprise has grown rapidly across Europe over the past three years through acquisition and strategic partnerships.
“The rollout of SQi to our European partners will ensure that customers receive Enterprise’s renowned customer service regardless of where they pick up the vehicle. It's vital for our customers to know that they are going to receive the same attention to quality and service wherever they may be, and SQi is a simple benchmark to help us identify where we may need to improve consistency.”