VIVAAEROBUS is a new Mexican budget airline due to start flying in
October. It is part-owned by the Ryan family (49%), founders of
Europe's biggest low fare carrier, together with IAMSA (51%) the
biggest passenger bus transportation operator in Mexico. Initially
the airline will operate Boeing 737-300 with plans to have five
”planes flying by the end of the year and double its fleet to ten in
2007. VivaAeroBus says it will undercut traditional Mexican carriers
by up to 50%. The Mexican airline industry has doubled in size in 20
years, from 15m passengers in 1985 to around 30m today. It will
announce its first routes within the next eight weeks, the speculation
initially perhaps five major Spanish speaking cities in the US.
http://www.vivaaerobus.com