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Virgin Atlantic, the pioneer of the Premium Economy cabin back in 1992, is reinventing the product in a ”12m ($22.7m) revamp which includes a wider seat, claimed to be the largest in its class. Currently being rolled out across the fleet, the seat offers a 38” pitch with a width of 21”, which Virgin says is wider than BA Club World's.
It is around 3” wider than other airlines' similar products. The seat features enhanced ergonomics for improved comfort. It also features a dual position footrest, lumbar support, adjustable headrest with wings, and a redesigned tray table. All provide passengers with lap top power.
Premium Economy passengers benefit from their own check-in,separate cabin and toilet facilities, priority boarding, and quicker baggage reclaim. They also receive a pre-departure drink and post-dinner liqueur.
The additional services include Premium Economy cabin crew, a redesigned meal service and amenity kit. Passengers will also receive a soft fleece blanket and a fruit bowl service, where they can help themselves to fruit throughout the flight. What they don”t get is the Virgin Clubhouse, but use of the facility is purchasable at a charge of ”60. The fee includes dining, an unlimited bar service, shoe shine and spa facilities, as well as other amenities.
Image source: ” Virgin Atlantic