Booking a flight will take on a new meaning with Ryanair”s latest revenue generating idea”a partnership with jackpotjoy.com, the UK's largest on-line bingo operator. The plan is to allow passengers to enjoy a game of bingo while booking their flights, car hire, and hotels on-line. The whole idea brings a new meaning to the traditional cry ”have a flutter”, whether it be on-line gambling, or chancing that when you return to the Ryanair web page the flights required have not changed price.
Ryanair claims that through the launch of the bingo and instant win games, Jackpotjoy will be able to reach millions of new customers through the home page traffic that its website generates.
Jackpotjoy.com's simple layout requires no software downloads and provides easy browsing for customers, making the Ryanair Bingo and instant win gaming experience much more enjoyable it is claimed.
For the first week, all Ryanair Bingo and instant win customers will receive a free flight, subject to availability, as a special introductory offer when they play any one of the 80 plus games available, as well as access to weekly jackpots in excess of ”200,000 ($381,909).
Announcing the new partnership with Jackpotjoy.com, Ryanair”s CEO Michael O'Leary said: "When it comes to getting good odds and great value, there is no better place than www.ryanair.com”.
"Finding a cheap flight is a racing certainty and now our passengers will have the chance to enjoy a flutter on Ryanair Bingo and instant win with just some of the money they have saved”.
”A racing certainty is not a comment I would like to be associated with”, said a wit.
Jackpotjoy.com claims it has a monthly winnings payout in excess of ”45m ($86m).
In the meantime Spanish airport workers are reported to be continuing their regular strike days against the airline, with Ryanair retaliating with threats of a pullout. This state of affairs is likely to continue until Christmas.