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21 November 2022, Hilton London Metropole
Irish airline Ryanair has announced it will be rolling out seat-back advertising soon. The carrier has struck a five-year deal with media supplier InviseoMedia, who will install the advertising across all of Ryanair's fleet.
Printed advertisements will be placed on backs of tray tables. The rollout will take place over the next two years. InviseoMedia acting CEO Andersen Cheng said: "Ryanair has the diversity of routes, passenger volume and flight frequency to offer Europe's major advertisers exposure to a unique and captive audience.
"We've already received a number of enquiries from major advertisers interested in promoting their brands cross-border, initiating new product launches or targeting niche audiences on specific routes."