ONLINE CHECK-IN is the way forward, with British Airways reporting that a record number of customers used the enhanced facilities last month with more than 100,000 checking in from the comfort of their own home or in their office. Passengers can also use the interactive cabin layout to pick or change their seats at the same time. The online check-in is opened up 24 hours before a flight for Executive Club members and 12 hours before a flight for registered ba.com customers. In a related innovation the airline is improving its portfolio of more than 200 self-service check-in kiosks and for the first time families and groups of up to six people can now use them. Around 400,000 used this method last month and many people believe it will become the accepted norm for the future in the same way that the self-service supermarket 40 years ago became the standard for the high street.
http://www.britishairways.com