SILVERJET is the latest (proposed) attempt to offer a business class only service from London ” New York. Unlike Eos and Maxjet, who operate between Stansted and JFK, the new start-up will fly from Luton ” Newark. Even more different is the fund raising, which will take the form of a ”25m IPO within the next three months. The normal form is for the airline to raise capital through major investors and then go for a listing when up and running. Two 100-seat Boeing 767s would be acquired and it is likely that the AOC will be held by an established operation; rather in the same manner easyJet was launched. Luton”s short runway will be fine for a lightly loaded 767 and the airline expects to offer a helicopter service into either Battersea Heliport, or a site near Excel, suitable also for London City Airport. Start date is proposed towards the end of the year.” The possibility of new services from another north London airport is having the effect of raising the visibility of the two established incumbents.
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