KLM Royal Dutch Airlines is to enter the dedicated business class market with effect 30 October, operating a daily (except Wednesday) Boeing 737-700 service between Amsterdam and Houston. Code sharing with Northwest Airlines, the new flight will supplement KLM”s daily Boeing 747-400 service and replace the existing thrice-weekly Boeing 767 operation. The flight will actually be operated by Geneva-based PrivatAir who already supply a similar service to both Lufthansa and Swiss for dedicated routes. KLM partner Air France offers ”Dedicate” on certain thin long haul routes flown by narrow-bodied aircraft but with both l'Espace Affaires (business class) and Tempo (economy) available. Clearly the AF hierarchy will be closely monitoring the new offering with a view to introducing a similar operation on certain routes.
http://www.klm.com
http://www.airfrance.co.uk