HELVETIC, the Swiss airline, which yesterday (Sunday 15 May) switched its Zurich ” London services from Gatwick to Luton, has come up with a marketing innovation, which could just catch on. Helvetic customers will shortly be able to buy flight vouchers per sector at around 1,800 post offices in Switzerland. Customers can pay cash or with their Postcard, then book their flight on the Internet. Ideal for people who don”t trust credit cards.
http://www.helvetic.com