GB AIRWAYS, disguised as BA, will start direct flights to Sharm El Sheik (three times a week) and Hurghada (twice weekly) on the Egyptian Red Sea Riviera from 22 October 2005. The services will be operated by a two class Airbus A320 series aircraft. British Airways themselves already fly from Heathrow to Cairo and another franchise partner, BMED, to Alexandria, also from LHR.
http://www.gbairways.com
http://www.ba.com