FLYBE has set a new record for daft press releases (even beating Ryanair ” well perhaps not!), with a story that they are adding what they call ”Flybe Unplugged”, proclaimed as an ”in-flight radio service”. Well actually it is not strictly ”in-flight”, as it will only be played when passengers are embarking and disembarking, a pre-recorded music channel hosted by Exeter-based Gemini FM DJ Chris Dinnis, featuring contemporary pop hits. Also being plugged over the loudspeaker system, other Flybe routes and services, the ”Deli in the Sky” food and drink range and duty free. Now before anyone rushes in with emails, yes it has been done before, starting with Muzak in 1934 (who must have one of the world”s most infuriating websites), and is now a major worldwide corporation.
http://www.muzak.com
http://www.flybe.com