12 December 2022, etc.venues Monument, London
Business Travel Show Europe, presented by The BTN
21 November, London Hilton Metropole
EMIRATES has taken the route launched by others more than two decades back (and subsequently dropped) in introducing a premier hospitality management division to be called Emirates Hotels & Resorts.
The new company will develop an international portfolio of luxury conservation resorts, spas, and fully serviced upmarket apartment accommodation. In fairness Incontinental Hotels (Pan Am and SAS) and ANA Hotels were designed to support their respective airlines in offering the business traveller accommodation, whilst the new Emirates product takes the whole idea a step further.
The hospitality operation will be modelled on the success of Emirates Al Maha Desert Resort & Spa. Situated in the Dubai desert, this conservation-based resort is being used as the basis of designs and operations for Emirates Wolgan Valley, a similar unit located in the World Heritage area of Australia's Blue Mountains. The new division's Emirates Marina Serviced Apartments & Spa, situated in Dubai's largest yacht bay and marina, is scheduled to open in March 2007. Located beside beaches, major business centres, and cafes and restaurants, this luxury apartment complex will be followed by Emirates Green Lakes Serviced Apartments in mid-2007.
The properties will offer unparalleled levels of luxury-serviced accommodation for short- and long-term guests on leisure or business visits.