DELTA AIR LINES is to join the ever increasing number of US carriers offering purchasable food in coach (economy) class. By March 2004, Delta expects to have food available for purchase on all flights within continental USA. The airline is implementing its food sales programme following successful testing, which began on selected services in mid-July. More than two-thirds of passengers surveyed rated the food ”very good or excellent,” and more than 60% indicated they were ”very likely or likely” to purchase the products on future flights. In Europe, traditionally most airlines have always offered some form of complimentary catering for passengers in the rear of the aircraft, but this has not been the case in North America.
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