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British Airways has launched its Facebook Messenger ‘BOT’ that provides London-bound travellers with a personal guide to the capital.
The tool will offer live updates on exclusive deals and personalised recommendations on top attractions and experiences tailored for individual users.
Exclusive deals include a 30 per cent discount on stays at the Rosewood London, and up to 60 per cent off at designer outlet shopping centre Biecester Village, as well as a VIP pass and discounts at Westfield London.
To connect to the BOT, passengers should visit BA’s Facebook page and click on “Message”.
Sara Dunham, British Airways’ head of marketing retail & direct channels said:
“As an airline we are continually reviewing the ways in which we engage with our loyal customers, that includes providing them with added value before they even fly with us.
“By launching the British Airways BOTler across our core markets, we are providing our customers with a plethora of extra reasons – tailored to their personal tastes – to experience the magical city of London at its iconic winter best.
“Designed exclusively for Facebook Messenger, the British Airways BOTler will guide users through what to expect in the UK capital during the holiday season, highlighting exclusive deals across London to fuel that pre-holiday excitement.”