British Airways has unveiled a new inflight digital
ordering platform for Euro Traveller passengers that will allow them to order
additional snacks and drinks mid-flight, directly to their seat.
The new system will complement
the airline’s Buy Before You Fly offering, where passengers can order from the
airline’s full Speedbird Café menu in advance of travel.
To place an order, passengers connect to shop.ba.com using the on board Wi-Fi service free of charge.
The service will be available from 19 July on selected
routes before rolling out across other eligible services.
Tom Stevens, British Airways’ director of brand and
customer experience, said: “We know that customers like being able to purchase
their food in advance of travel and guarantee their first choice, however we
also understand the importance of an extra cup of tea or a gin and tonic, in
the moment. We think that this new digital ordering proposition, coupled
with our pre-purchase option is a winning combination, catering for everyone’s