BARCLAYCARD BUSINESS latest research has revealed that British Airways
remains the favoured airline for business travellers for the fifth year
running. Nearly half of the survey respondents (48%) say they like BA
because of the choice of route and airport location, whilst 42% cite
affection and trust for the brand. easyJet comes next stealing second
place from Virgin Atlantic for the first time and also showing that the
reasons for choosing a particular airline vary considerably between
service providers. Over half (58%) of those who favour Virgin
Atlantic do so because they like the brand while, unsurprisingly,
easyJet customers are primarily attracted by low fares (85%). British
Airways, with its massive network, remains the undisputed champion
amongst employees of larger companies, increasing its share of this
market to 54% in 2005/06, way ahead of its nearest competitor, Virgin
Atlantic (7%). This, the tenth annual Barclaycard Business Travel
Survey, questioned 2,500 respondents (CEOs, company directors,
managers and executives), about all aspects of business travel from
airlines and hotels to online bookings.
http://www.barclaycardbusiness.co.uk