AIR 2000, the in-house airline of the First Choice travel group, is to be re-branded as First Choice Airways. In addition the UK and Ireland retail businesses ” Travel Choice, Travel Choice Express, Bakers Dolphin and Holiday Hypermarkets ” will all operate under the First Choice name. The Holiday Hypermarkets will be known as First Choice Holiday Hypermarkets, while high street stores will become First Choice Travel Shops. First Choice Airways will be the UK”s fourth largest leisure airline. The Air 2000 fleet is already visually similar in style to First Choice and therefore changes will be minor and will be made over the autumn and winter months.
http://www.firstchoice.co.uk