EASY GROUP is expanding. Its easyHotel is to gain a second London
outlet with the Splendid Hotel Group becoming the first UK franchisee.
The group will convert 36-40 Belgrave Road, Victoria, previously the
Easton, into a 78-guestroom easyHotel, opening towards the end of 2006.
The easyGroup”s first hotel in Lexham Gardens, Kensington, was
opened in August 2005. Last September a franchise property opened in
Basel (Switzerland) and in April a master franchise for a chain of 38
hotels in India, the Middle East and North Africa was signed. In
another move easyCruise, the group”s waterborne holiday outlet, has
appointed Gwyn Hughes, the affable ex-P & O marketing director, as
managing director. easyJet itself has launched a daily service between
Glasgow and its Berlin Schoenefeld hub.
http://www.easy.com