IHG Hotels & Resorts will add 11 conversion properties to its portfolio across Germany, Belgium and France via new long-term franchise agreements, the company announced on Wednesday (22 April).
The hotels will be flagged under IHG's upper midscale Holiday Inn, upscale Voco and midscale Garner brands.
Of the 11 properties, six will be located in Germany in such markets as Leipzig, Bremen and Wiesbaden; four in Belgium with hotels at Brussels Airport and Brussels city centre; and one in France at Paris Charles de Gaulle Airport.
“This agreement reinforces our strong confidence in the attractiveness and growth potential of the European hotel market for IHG, and underlines the appeal of our leading brands and enterprise for conversion opportunities" IHG SVP and managing director for Europe Karin Sheppard said in a statement.
The 11 properties are currently operated under the PentaHotels brand and will be owned by a joint venture between Ogilvy Management and Ironstone Group. They will be managed by Luxembourg-based Bralower & Loewe Hospitality Partners.
As of 31 December, IHG had more than 1,230 open and pipeline properties across Europe. The new signings join 264 properties in development across the region.