EMIRATES, the rapidly expanding Dubai-based airline, is to go into the hotel business, an area that has been a distinct failure for airlines in the past, including Pan Am and SAS with their involvement with Intercontinental and ANA who built up an impressive international prospectus, only to just as spectacularly reduce its interest in this area. The new Emirates five star hotel on the Sheik Zayed Road, downtown Dubai and due to be completed in 2008, will be 70 storeys high. It will offer 560 guestrooms to a very high standard, plus 112 suites including a residential suite. There will be a roof top bar and also included in the complex is a shopping boulevard.
http://www.emirates.com