Cycas Hospitality has signed a lease agreement with Van der Linde Architecten and Development to manage IHG’s first new Holiday Inn Express & Suites concept in Europe.
The property is expected to open in the Netherlands in early 2021 and will pair Holiday Inn Express rooms with additional branded suites. IHG said the concept has proved popular in North America and Asia over the last decade, leading it to decide to launch its first hotel in Europe.
The 99-key Holiday Inn Express & Suites Deventer will feature 83 standard rooms and 16 suites, providing the first aparthotel facility in the area. Each suite will offer a kitchenette, living space and separate sleeping area to cater for those on longer stays.
Facilities at the property will include complimentary Express Start breakfast and car parking.
Located on the outskirts of Deventer along the A1 motorway, the property is being built next to the De Weteringen business park. The site will also feature a petrol station with a carpool facility and restaurant.
Cycas CEO Matt Luscombe commented: “The brand’s mix of suites and standard rooms have proved a welcome combination in other continents, and Cycas is therefore delighted to be working with IHG to bring its new Holiday Inn Express & Suites concept to Europe.
“While at IHG I always admired the Holiday Inn Express brand’s smart formula for success and led the team behind its next-generation guest experience. With the brand’s continued focus on providing customer with everything they need, and nothing they don’t, we’re confident the suites concept will prove a welcome addition for both business and leisure guests in Deventer before expanding further.”
Willemijn Geels, vice president, development – Europe at IHG, said: “IHG and Cycas Hospitality have a long history of working together to introduce new brands into Europe and manage dual-branded properties, so are a natural partner to help us launch this brand extension.”
Sylvan van der Linde, owner of Van der Linde Architecten, added: “Deventer’s central location and excellent transport connections has made it an increasingly attractive option for regional as well as international businesses over the last few years. The Holiday Inn Express & Suites brand will ensure we are he best placed to make the most of this dynamic business environment and tap into the growing trend for more flexible accommodation, and we look forward to capitalising on Cycas Hospitality’s proven experience in the extended-stay and Dutch markets.”
The new-build hotel will become Cycas’s fourth Benelux property and its first in the region with IHG. The company also operates the Hotel Indigo and Staybridge Suites dual-branded property in Dundee for IHG.
cycashospitality.com; ihg.com