CRUISE FIGURES continue to boom with 1.25m Brits expected to take an ocean cruise this year and 1.5m enjoying ocean cruise holidays by 2008, according to statistics by the Passenger Shipping Association (PSA).
In its 32-page Annual Cruise Review booklet the PSA clearly documents a whole series of facts and trends including statistics from the European Cruise Council showing that 2.14m continental Europeans also took waterborne holidays. Connection to the ships has been to date normally by charter aircraft and scheduled services but with the increase of budget services to airports near the Mediterranean ports more and more cruise companies are now offering cruise only, transferring travel responsibility to the client.
Visit Britain has also benefited from the cruise boom with a dedicated project manager,
Peter Conway, not only promoting the UK but also advising ports on marketing their services to the cruise companies.
http://www.discover-cruises.co.uk