Choice Hotels is delaying further the expiration of loyalty
points for all members in its Choice Privileges reward programme from 31 May to
31 December 2020, the company announced Thursday. In addition, it has reduced
elite status requirements, expanded upgrades and extensions for Gold and
Platinum members, and added extensions and bonuses for Diamond members.
To qualify for elite status in 2021, the number of nights
members are required to stay has been reduced from ten to seven for Gold
status, from 20 to 15 for Platinum status, and from 40 to 25 for Diamond
status. Effective 1 June through 31 December, Gold members will be upgraded to
Platinum, and Platinum members will be upgraded to Diamond. Upgraded members
who stay at least five nights by 31 December 2020 can maintain this enhanced
status through 31 December 2021. Those with fewer than five nights by 31 December
will revert to their original status and maintain it through 31 December 2021.
For Diamond members, Choice is extending status levels
through 31 December 2021 and offering a 10 per cent bonus in addition to the
existing 50 per cent bonus on points earned through 31 December 2020.
The company also continues to offer its status match programme,
which allows loyalty members to match their elite status from another major
hotel rewards programme to Choice Privileges.
Also on Thursday, Wyndham Hotels & Resorts announced it
is extending its Wyndham Rewards partnership with Caesars Entertainment and
Caesars Rewards through 2021. The collaboration allows Wyndham Rewards members
to earn and redeem points at participating Caesars Rewards destinations in the
US and Canada when they book direct through Wyndham channels. They can also
transfer Wyndham Rewards points to Caesars Rewards credits, and vice versa, at
a 1:1 ratio for up to 30,000 points per year. Further, Platinum and Diamond
members of both programmes may match to the corresponding level of their
non-primary programme, while Caesars Rewards Seven Stars members may match to
Wyndham Rewards Diamond status.