Travel data specialist Travelogix has agreed a new strategic partnership with Australian travel network CT Partners.
UK-based Travelogix said the deal marked a “significant step” towards expanding its presence and capabilities in the Asia Pacific region.
In a statement, Travelogix said that CT Partners’ members would gain access to enhanced data visibility, reporting and “deeper insights” into travel programmes.
Travelogix has also appointed Nina Craw as a dedicated technical specialist in the region, who will play a “key role in supporting implementations, optimising data integrations, and ensuring customers extract maximum value” from the company’s platforms.
CT Partners, which was founded in 2004, has around 35 independent agency members across the corporate, events and leisure sectors.
Matt Masson, CEO of CT Partners, said collaborating with Travelogix will improve the quality of data management and analytics that its members can provide to clients.
“Apart from the value in their technology, we also recognised a long-term commitment to partnering with CT Partners to enable their growth in APAC,” added Masson.
Chris Lewis, Travelogix’s founder and CEO, added: “Forming a strategic alliance with Matt, Nicole, and the wider CT Partners’ network is an important milestone for Travelogix. We look forward to working with their members to enhance the reporting and data management capabilities across their community.”
Last year, Travelogix agreed a deal with two Australia-based TMCs, Reho Travel and FBI Travel.