Corporate travel data and analytics provider Grasp
Technologies has partnered with off-channel booking capture specialist Traxo to
offer Grasp clients a more complete picture of travel booking activity and
Under the alliance, Grasp will leverage Traxo's platform to
gather information from bookings made outside a company's approved channels,
such as those made via direct supplier websites or consumer-facing online
travel agencies. An average of 40 per cent of all bookings made by Grasp
clients from 2017 through 2019 took place through non-approved channels,
according to the company.
Under terms of the partnership, Grasp also will use Traxo
internally for its own business travel, while Grasp has been added to Traxo's
third-party marketplace network.
Traxo in July partnered with professional services provider
ZS Associates, itself a Traxo client, to offer a new travel and expense
analytics service to other corporate travel departments. That launch followed
Traxo partnerships with duty of care provider Safeture, price assurance
specialist Smart Hotel Rate and hotel programme automation developer BTP
Automation. And in 2020, Traxo rolled out a TMC-focused service, with Fox World
Travel as its first TMC.