UK-based Virgin Atlantic has renewed its global distribution agreement with travel technology giant Sabre Corporation.
The expansion of the “longstanding relationship” between the two companies means that Sabre will now offer “enhanced” content from Virgin Atlantic through the GDS, as well as the “future ability” to sell NDC-based offers.
Juha Jarvinen, chief commercial officer at Virgin Atlantic, said: "Enhancing our ability to retail effectively to our customers is a key focus at Virgin Atlantic. Through Sabre's advanced technology, and their extensive global reach, we can optimise our approach to product distribution and improve our customers' booking experience."
Jean-Vincent Teuler, vice president, airline sales, EMEA at Sabre Travel Solutions, added: “Our renewed agreement is testament to the commitment of both Virgin Atlantic and Sabre to providing rich content through our global distribution network, and highlights Sabre's commitment to meeting the unique needs of our airline customers and our travel buyer partners.”