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On the Move

Lufthansa Group promotes Hillenbrand to EMEA sales role

By Rob Gill / 3 February 2025 / Contact Reporter
Business Travel News on X
Julia Hillenbrand
Julia Hillenbrand

Lufthansa Group Airlines has promoted Julia Hillenbrand to the role of vice president of sales for the Europe, Middle East and Africa region.

Hillenbrand will succeed Lorenza Maggio in her role after Maggio was appointed to the board of directors of ITA Airways following the completion of Lufthansa’s acquisition of a minority stake in the Italian carrier last month.

In her new role, Hillenbrand will be responsible for the commercial and sales activities across Lufthansa Group’s airlines in all European countries outside the carriers’ home markets.

Hillenbrand has held a series of roles within the Lufthansa Group roles during her career, including her most recent position of vice president of brand experience at Swiss.

Frank Naeve, senior vice president sales and distribution at Lufthansa Group, said: “Julia Hillenbrand is an extremely experienced and creative airline manager with a strong spirit for innovation and international business relations.

“With her great knowledge about the needs of our customers and stakeholders she will further strengthen the Lufthansa Group.”

Lufthansa’s passenger airlines include Lufthansa Airlines, Swiss, Austrian Airlines, Brussels Airlines, ITA Airways and Eurowings.

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