British Airways has appointed Mark Muren from United Airlines as head of global sales.
At United, Muren was managing director of global accounts. Earlier in his career he was a captain flying regional jets for United Express and SkyWest Airlines.
Muren will join BA later this year, reporting to chief commercial officer Andrew Brem. He will be tasked with overseeing the carrier’s relationships with agents, travel management companies and corporates.
Commenting on his appointment, Muren said: “I’m incredibly excited to get started at British Airways. In its 100 years of operations, the airline has built a reputation for being a valued partner to the trade. But I know there is work to do to strengthen these relationships, build new ones and increase the value for customers, our trade partners and British Airways. This will be an important focus in my role.”
Brem added: “Mark is a thoughtful planner and an innovative problem-solver, and he’s a passionate advocate for his customers and his colleagues. Mark will be a brilliant addition to the commercial team, an asset to British Airways and an invaluable partner to our trade customers.”
ba.com