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Management

Zeno adds destination demand forecasting

By Molly Dyson / 5 August 2019 / Contact Reporter
Share

Serko has announced a partnership with PredictHQ that will bring real-time event data into its Zeno platform to provide information to travellers about destination events that may impact the cost of their trip.

The travel demand forecast display in the travel and expense platform gives business travellers alerts that display what events are occurring at the booking destination and an impact score based on scale and logistical footprint.

PredictHQ’s proprietary ranking technology calculates and grades events by their estimated impact to enable travellers to adapt their plans and budgets in advance. This data is updated every minute, according to the company.

PredictHQ’s technology is also used by the likes of Uber and Booking.com.

Zeno is offered to corporate clients globally, including in the UK, by ATPI, as well as in Australia, New Zealand and North America by CWT. Serko claims to work with more than 50 TMCs worldwide that combined book more than US$4.5 billion a year through its platforms.

Darrin Grafton, Serko CEO, said: “Zeno was designed to bring together a community of travel-related suppliers to create a better booking experience and to give travel managers the insights to optimise their travel programme. It is exciting to see innovators like PredictHQ build on the power of the Zeno platform and add incredible value to the corporate travel experience.”

Campbell Brown, CEO of PredictHQ, added: “We’re creating something truly unique – the ability for business travellers to see and adapt to catalysts of demand occurring all over the world, and it is gratifying to see two of New Zealand’s leading technology companies join to create a truly valuable solution for corporate travel.”

serko.com; predicthq.com

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