Affiliation with Conference-Health announced
US-based Tzell Travel Group has signed an affiliation with conference and events organiser Conference-Health, heralding its first venture into the UK MICE market.
As part of the deal, Conference-Health will become a Tzell UK member agency, expanding the group's offering to include UK conferences and events.
Veena Lidbetter, Conference-Health's managing director, welcomed the buying power membership to Tzell would bring.
"The affiliation with Tzell UK will give us the benefit of working with a company that can support our business and give us an edge over our competitors," she said.
"We are an experienced company, although we do organise events all over the world, and working with Tzell allows us to pass on the benefits to our clients where we do not have the buying power."
Tzell UK, founded last year, has so far specialised in travel management, VIP concierge services and "medical repatriation" for insurance companies.
"Conference-Health take us into a very specialised side of the conference and incentive market," said Barry Whittaker, managing director for Tzell UK.
Mr Whittaker said Tzell would continue to seek out agents in the UK and the rest of Europe.
"The more affiliations and partnerships we can secure the wider our service grows," he added.