Travel Counsellors will invest £21 million in the business next year to support its growing network of agents and boost its digital infrastructure.
The travel management company said it will support new developments including the launch of a new rewards scheme, an advanced personalised marketing system, updated version of the in-house quote and booking system including a live chat feature and training and development for agents.
The announcement was made by Travel Counsellors’ CEO Steve Byrne at the company’s annual conference, held at Manchester Central.
“Customers buy based on the experiences they’ve had rather than on price, and we are committed to making people feel special during every interaction,” said Byrne.
“This has been a key factor behind our growth this year and I’m really proud to see that we’re being recognised by a number of prestigious awarding bodies on a national scale for our entrepreneurial success and focus on customer care.”
The company recently announced its best sales year in its history, with turnover rising to £166m for the year ending October 2015 – a 22 per cent rise in 12 months.