Addison Lee Group has formed a strategic partnership with Sixt to offer its services to Sixt app users. It will launch in London, and then be rolled out globally later this year.
The Sixt app offers driver and chauffeured services for immediate bookings and pre-book reservations. With a range of partner offers in place, Sixt claims its app now offers "one of the world's largest networks of taxi and ride-hailing services".
Customers can access fixed journey prices during peak times. Addison Lee Group operates in 350 locations, and across 83 countries, and all vehicles are equipped with free 4G WiFi and phone chargers.
Robert McGinn, chief commercial officer, Addison Lee Group, said: “This partnership brings together two premium brands to provide pre-book and on-demand transport services to corporate and consumer customers in London, and eventually in other major cities across the globe. Sixt is one of the largest integrated mobility players with a key focus on tech adoption and integration across their booking platform – they are a perfect partner to provide seamless travel and excellent customer experience to our network of global customers.”
Vinzenz Pflanz, senior vice-president of group sales, Sixt, said: “Through our partnership with Addison Lee Group, we meet the needs of private and business travellers for transparent and flexible mobility. Travel managers in particular want a high level of transparency regarding their employees’ mobility. That is why we work actively with them and pursue our goal of facilitating worldwide transfers and rental car products over a booking channel that takes travel policies into account. Our cooperation with Addison Lee Group is another important building block in our strategy.”