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Travel technology provider Sabre is to start selling Iberia Airlines’ pre-paid bags in its distribution system.
Iberia also plans to start selling pre-reserved seats through Sabre “during the coming months”.
Sabre’s VP of supplier merchandising Shelly Terry said the sale of ancillaries, such as pre-paid bags, continues to be a valuable revenue stream for airlines and provides travellers with “more choices for their flight experience”.
“Sabre has been investing in technology to support airlines’ merchandising strategies for many years,” she said.
Sabre said the sale of ancillaries through its travel marketplace generates costs savings for both agencies and airlines.
Terry added: “Iberia’s decision to merchandise its ancillaries in Sabre shows the airline’s long-term commitment to an open marketplace for air travel, which benefits airlines, agencies, travel managers and travellers, ensuring travel shopping remains competitive, transparent and easy.”