Midcounties Co-operative Travel is to launch a business travel division later this year.
The Warwickshire-based group will launch Co-op Travel Management as a “full-service” TMC in winter 2017 with Mike Crotty appointed to run the new division.
Crotty was previously director of operations and business support at Co-operative Travel Management, before it was sold in 2014 and later rebranded as Clarity Travel Management.
“Expanding into corporate has been on the agenda for a while at Midcounties and now is the right time to launch this venture,” said Crotty.
“Using technology is a key part of the new division, and we’ve made significant investments into IT and virtualisation systems, which will enable customers to access our services on the go.”
Co-op Travel Management said it would be creating a “technology-driven virtual call centre” allowing it to recruit agents from across the UK.
“Flying under the Co-op banner and approaching business with the ethical stance of the society will give Co-op Travel Management a competitive edge and make us a unique proposition for the market,” added Crotty.