12 December 2022, etc.venues Monument, London
Business Travel Show Europe, presented by The BTN
21 November, London Hilton Metropole
IBTM, the series of business travel and MICE trade shows operated by Reed Travel Exhibitions, will launch the first IBTM Africa event on April 28-30.
The show features a hosted buyer programme with a pre-scheduled appointments system.
Keynote speakers include business guru Alex Granger, who will talk about driving change in mindset and behaviour, protecting brands and maximizing loyalty in staff and partners.
The show expects up to 50 exhibitors, and suppliers already signed up include the Starwood hotel group, destination management company XO Africa, and One&Only and Pestana hotels. Sponsors include South African Airways.
IBTM project manager Shinu Pillai said: “Africa is emerging rapidly as a destination of choice when it comes to hosting meetings and incentives, with many global associations looking to include Africa in their rotation patterns.”
The event takes place at the Cape Town International Convention Centre.