Gray Dawes Group has rebranded in a move it says now better "communicates the organisation’s growing, specialist service offering".
New logos now include its corporate event management arm, which covers bespoke management of corporate events, incentive travel, conferences, venue finding and group travel, and also its leisure holiday division.
As part of the rebrand, the Cambridge Business Travel, ctm Travel Management and INC Travel Group names will be axed, with each business now operating under the Gray Dawes Travel brand.
Giles Travel and Amber Road Travel, Gray Dawes’ most recent acquisitions, will continue to trade under their existing names for the short term, but will soon also be absorbed into the new Gray Dawes Group branding.
Suzanne Horner, CEO of Gray Dawes Group, said: “This is far more than just a visual brand refresh. We have been focusing on this project for nearly a full year, delving deeply into what it is we do as a business, why we do it and how we can continue to add significant value to our clients.
"We have grown significantly over the past four years both organically and through acquisition and the time was certainly right to reassess our business proposition and identity. It was also important to our clients and us that we present a unified offering, bringing together all the different brands that make up the Gray Dawes Group into one, united organisation. We want to continue to stand out in an evolving yet crowded marketplace.”
Gray Dawes has offices in London, Manchester, Leeds, Colchester, Cambridge, Leamington Spa, Amersham and Stoneleigh, as well as globally through its membership of the Radius Travel Network.
The redesign was carried out by marketing communications agency Square1, which Gray Dawes also owns.
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