The GBTA has released details about its annual European conference, taking place at Messe Frankfurt convention centre on November 9-11.
The organisation expects around 850 attendees from more than 20 countries, including senior travel buyers from a wide range of sectors industries including energy, mining, technology, media and manufacturing.
The three-day conference will include a series of break-out sessions that will run across three streams with the following themes: agents of disruption, riding the wave of change and mapping the road ahead. Other breakout sessions will present findings from the latest GBTA research.
The first keynote speaker announced is Lufthansa CEO and chairman Carsten Spohr, who will share his thoughts on the airline’s strategy and plans for development following their recent announcement to impose a surcharge on all GDS bookings.
A panel session will look at how the traditional distribution chain is being disrupted, with a range of speakers including Egencia president Rob Greyber.
GBTA is partnering with German business travel association VDR for the Frankfurt conference.
GBTA regional director Catherin McGavock, said: “We are delighted to be partnering with VDR on this event. Outside of the US, Europe is GBTA’s largest region globally and this event is founded on the successful partnerships we enjoy with the leading national business travel associations in Europe, and our chapters in France and Russia.”
More details and registration at http://www.gbta.org/europeconference
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