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Capita Travel and Events has signed a deal with East Coast Trains to extend the rail operator’s loyalty scheme to corporate passengers.
Under the agreement, business travellers booking through the TMC will now earn loyalty points from East Coast. Previously, customers would only receive points for bookings made directly through the rail firm’s website.
Raj Sachdave, head of rail product UK for Capita Travel and Events, said: “Our goal is to increase customers’ compliance to their business’s travel policy by incentivising and thanking travellers to book through their contracted agency.
“The new scheme will give travel buyers increased visibility of rail spend allowing more meaningful benchmarking and analysis.”
The new scheme, which is known as Rewards for Business, allows travellers booking through Capita to have their loyalty accounts automatically credited with points for every East Coast journey once they have registered.
Martin Turner, head of agency sales for East Coast Trains, added: “Every East Coast booking with Capita Travel and Events is followed with a reminder that rewards points can be earned by joining the scheme.
“It is little surprise that having extended the scheme to business, we have more loyalty members with Capita Travel and Events than with any other agency.”