Carlson Wagonlit Travel has been appointed to run meetings and events for global chemical company BASF.
It will the run the German chemical firm’s M&E activity in the UK and Ireland, Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia.
The TMC said BASF chose it due to its “consolidated solution and broad variety of suppliers”, as well as the visibility and control over spend.
“We are thrilled to work with this new global client and are looking forward to our first wave of projects with BASF, which are focused in the Nordics,” said program manager Mi Horrocks, who will run the partnership in the Nordic markets. The relationship with BASF began in CWT Meetings & Events’ Danish head office in Copenhagen.
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